Spotify is raising the price for its Premium subscription in the US again (along with Estonia and Latvia). The new fee will be $12.99 per month, up $1 from $11.99 previously. The new pricing will take hold from your billing date in February. The Duo plan is going up to $18.99 from $16.99, the Family plan will be $21.99 (previously $19.99), while the Student plan will increase from $5.99 to $6.99.
Of course, $1 or $2 extra per month isn’t much, but the constant creep upwards of various subscriptions can’t be anything other than annoying. The message you can see below will be sent to subscribers affected by the latest hike.
Spotify thinks that “occasional updates to pricing” across its markets “reflect the value” that it delivers, enabling it to “continue offering the best possible experience” and to benefit artists (this implies the extra $1 goes directly to artists, but it doesn’t, that’s not how this works).
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