A Nigerian lady has shared a heartbreaking video narrating her struggles after opening a food business with her sisterIn the video, she lamented the poor patronage from residents in the area despite their effortsShe stated that they had even reduced the portions of food they cooked, but still, people didn’t patronise them enoughA Nigerian lady’s dream of running a successful food business with her sister has been marred by a devastating reality.
The sisters have been struggling with the harsh experience of poor sales within the area, leading to wasted food.
Lady devastated after opening food business with her sister.
Photo credit: @babyjewel/TikTok.
Source: TikTokLady laments over wasted food The lady, identified as @babyjewel on TikTok, shared her heartbreaking story, disclosing the intensive effort and financial investment she and her sister had put into the business.
Despite their planning and preparation, the business failed to attract sufficient customers, leaving them with huge losses.
According to her, the cost of renovations and stocking the business also affected their finances negatively, leaving them struggling to stay afloat.
She recalled the initial excitement and optimism they had felt, cooking up delicious meals and creating a vibrant atmosphere to attract customers.
Sadly, their hopes were quickly dashed as sales dwindled and food went to waste. They tried reducing portion sizes and offering a range of options, yet, customers remained scarce.
Lady cries over low patronage after opening food business with her sister.
Photo credit: @babyjewel/TikTok.
Source: TikTokIn the lady’s words:
“How do I explain that the business I and my sister started with all the money spent, we don’t sell up to N10k daily and food always waste because no sales. I know you may have many questions, but please understand that we truly tried our best. Before we started, we asked around, spoke to people in the neighborhood, and even made friends there. It took months before we finally decided to begin. “We put so much into fixing the shop, it was originally two separate kiosks, and we had to join them into one. The carpentry and renovations cost far more than we expected, and by the time we were done, we barely had anything left to buy foodstuffs. But we managed, and got few things on credit and started anyway. Opening the shop was a dream come true for us. We woke up early, cooked with love, and the food truly tasted amazing. “We played music to keep the place lively, customers came, and people loved what they bought. The video we posted showed the full quantity of food we made that day but honestly, the white rice didn’t sell at all, and even the jollof rice, chicken, and turkey remained. So we reduced the portions, but later, people barely even bought chicken again. Some days we sold only one or two pieces, and even half a derica of rice became difficult to finish.”Reactions as food vendor laments over low salesNigerians stormed the comments section to react to the video.
@Onomy said:
“The issue is when people see your shop like this looking fancy in that area. They’ll assume your food is already expensive. My suggestion. Bring a table, get coolers and run it “mama put” or “Bukka” style. And sell normal. No portion thingy. Watch her fast it’ll grow fr.”@Chantelyne said:
“My dear i started this business 7 years ago and for a whole six years I couldn’t make up to a million naira but you see that one million na one month I take dey make now after I attended one (master a goal not a business program ),my dear don’t give up.”@JennelSweet said:
“As a food vendor who stays in Benin precisely Ekosodin. I just shed a tear. cos I had my shop locked up for almost a year due to slow sales but I’m starting again this year with all hope to do better. May God push all the support you need girl. My prayers are with you.”@celynmakeovers_1 added:
“Before you start this can of business check your area first. Know the can of people that around there ‘ so you will know if you will start in staying under tree. Then when you have make alot of customers. You can now open it in a big way. Because some people will feel like they can’t afford the price of the food without even coming closer to check first.”See the post below:
Businesswoman cries over low salesMeanwhile, Legit.ng previously reported that a young Nigerian lady who sells face cap cried out bitterly online over her inability to make any sale for a while now.
According to the heartbroken vendor, she didn’t make a single sale all through the month of April and she felt so drained.
Source: Legit.ng
